The Grab Your Wallet Alliance
MOBILIZING OUR
ECONOMIC POWER
FOR EQUITY AND RESPECT

OUR MISSON
The Grab Your Wallet Alliance is a catalyst for positive social change, a benevolent, rapid response army of people organized to flex their economic power in ways that promote equity, belonging, and respect.
Whether you're a consumer, a worker, an investor or all three, the mission of the alliance is to help you exercise your economic power in ways that expand opportunities for women, people of color, and other traditionally marginalized communities.
We serve those who want to flex their economic power in favor of equity. We serve the big-hearted, fair-minded people of the world and especially women who make or influence the vast majority of the world's consumer decisions.
HOW WE GOT STARTED
National News Sparks Change
In 2016, the release of the Access Hollywood tape revealed a lewd conversation about women between then presidential candidate Donald Trump and television host Billy Bush. The news came amidst an already controversial campaign that frequently stigmatized immigrant communities and communities of color.
At the time, the Trump team was using the presidential run a way to monetize its brands from the campaign trail. This raised concerns that several major U.S. retailers were inadvertently profiting from a campaign of racism, xenophobia, and denigration of women.
A Grassroots Movement is Born
In response, Shannon Coulter launched the grassroots #GrabYourWallet boycott along with Sue Atencio. The action was aimed at demonstrating the purchasing power of women and to provide big hearted, fair minded people with a peaceful, impactful way to protest the Trump administration’s serial targeting of already marginalized people.
The public Grab Your Wallet spreadsheet offers an real-time always-up-to-date listing of which companies maintain ties to the Trump administration in various ways. It encourages visitors to contact these companies, respectfully express their concerns, and refrain from doing business with them until such time as they severed financial ties with the Trump brand.
Lightning in a Bottle
The #GrabYourWallet hashtag was viewed over a billion times on social media. Over 70 companies severed ties with the Trump brand. In February 2017, The New York Times reported Grab Your Wallet was pivotal in Nordstrom’s decision to do so.
Grab Your Wallet has been covered by The Washington Post, The New York Times, NPR, BBC, CNN, TIME, The Guardian, Vogue, Glamour, Cosmopolitan, Nightline, The Paris Match, and The Sydney Herald among many other national and international media outlets.
Along the way, a number of notable figures have highlighted or amplified the #GrabYourWallet movement including: Gloria Steinem, Roseanne Cash, Pam Grier, Joyce Carol Oates, Greg Louganis, Lucy Lawless, Neko Case, George Clinton, John Leguizamo, Robert Reich, and Ben Cohen of Ben & Jerry's.
Recently, Grab Your Wallet became a 501c4 nonprofit and has evolved into a more general resource aimed at helping people flex their economic power in ways that promote equity and respect.
ABOUT SHANNON COULTER
RECENT PRESS FOR GYWA
"When Boycotts Work: Co-Opting a Brand for Bad Intentions" (Triple Pundit; June 2020)
"Why forced arbitration clauses are a huge red flag for women at work" (Quartz, Sept 2019)
"More US firms than ever get transparent over political spending, study finds" (Guardian, Oct 2019)
"When Brand Trump Met Brand Vuitton" (New York Times, Oct 2019)
"Nicolas Ghesquière, Poster Boy for Fashion-Against-Trump" (New York Times, Oct 2019)
"Trump's Vuitton visit stirs discord at the brand as designer hits out" (Reuters, Oct 2019)
"Louis Vuitton Faces Boycott Threat After Trump Visits Factory" (Business of Fashion, Oct 2019)
"Why I'm Leaving Soul Cycle After 7 Years" (Vogue, Aug 2019)
"Equinox could experience lasting damage from the anti-Trump boycott" (Marketwatch, Aug 2019)
"Fitness chains SoulCycle and Equinox in Trump storm" (BBC, Aug 2019)
"SoulCycle, Equinox face boycott calls over investor's Trump fundraiser" (Reuters, Aug 2019)
"Equinox, Trump, and the Embarrassment of Being a Consumer in 2019" (Vanity Fair, Aug 2019)
"Here's What It Takes For A Boycott To Work" (Huffington Post, Aug 2019)
"The Wayfair Walkout and the Rise of Activist Capitalism" (Fortune, July 2019)
"Social Media Influencers Tell Tech: Do Better" (San Francicso Chronicle, March 18 2019)
"The Fight for House Speaker Explodes into Nat'l Political Campaign" (Washington Post, Nov 2018)
"Twitter Permanently Bans Alex Jones and Infowars" (Adweek, Sept 2018)
"Twitter permanently suspends Infowars and Alex Jones" (The Verge, Sept 2018)
"Block a Thousand Twitter Advertisers at Once" (Lifehacker, Sept 2018)
"How to Protest Alex Jones on Twitter by Blocking Fortune 500 Companies" (Observer, Aug 2018)
"A new protest is organizing to get Alex Jones booted off of Twitter" (Mashable, Aug 2018)