The Grab Your Wallet Alliance





The Grab Your Wallet Alliance is a catalyst for positive social change, a benevolent, rapid response army of people organized to flex their economic power in ways that promote equity, belonging, and respect. 


Whether you're a consumer, a worker, an investor or all three, the mission of the alliance is to help you use your economic power in ways that encourage companies to evolve in positive directions and expand opportunities for systemically marginalized people.

A recent example is our Force the Issue database, a project aimed at ending the damaging, pre-MeToo era practice of corporations requiring arbitration for sexual harassment claims. The Force the Issue project is backed by a statement of support from over 40 institutional investor groups with over $54 billion in managed assets. 


In general, we serve those who want to understand how to use their fiscal power in favor of progress. We serve the big-hearted, fair-minded people of the world and especially women who make or influence the vast majority of the world's consumer decisions.


National News Sparks Change
In 2016, the release of the Access Hollywood tape revealed a lewd conversation about women between then presidential candidate Donald Trump and television host Billy Bush. The news came amidst an already controversial campaign that frequently stigmatized immigrant communities and communities of color. 

At the time, the Trump team was using the presidential run a way to monetize its brands from the campaign trail. This raised concerns that several major U.S. retailers were inadvertently profiting from a campaign of racism, xenophobia, and denigration of women. 


A Grassroots Movement is Born

In response, Shannon Coulter launched the grassroots #GrabYourWallet boycott along with Sue Atencio. The action was aimed at demonstrating the purchasing power of women and to provide big hearted, fair minded people with a peaceful, impactful way to protest the Trump administration’s serial targeting of already marginalized people.


The public Grab Your Wallet spreadsheet offered an always-up-to-date listing of which companies had financial ties to the Trump administration. It encouraged visitors to contact these companies, respectfully express their concerns, and refrain from doing business with them until they severed financial ties with the Trumps. 

Lightning in a Bottle 

The #GrabYourWallet hashtag was viewed over a billion times on social media. Over 70 companies severed ties with the Trump brand. In February 2017, The New York Times reported Grab Your Wallet was pivotal in Nordstrom’s decision to do so.

Grab Your Wallet has been covered by The Washington Post, The New York Times, NPR, BBC, CNN, TIME, The Guardian, Vogue, Glamour,
Cosmopolitan, Nightline, The Paris Match, and The Sydney Herald among many other national and international media outlets.


Along the way, a number of notable figures have highlighted or amplified the #GrabYourWallet movement including: Gloria Steinem, Roseanne Cash, Pam Grier, Joyce Carol Oates, Greg Louganis, Lucy Lawless, Neko Case, George Clinton, John Leguizamo, Robert Reich, and Ben Cohen of Ben & Jerry's.

In 2019, Grab Your Wallet became a 501c4 nonprofit and has evolved into a more general resource aimed at helping people flex their economic power in ways that promote equity and respect.


Shannon Coulter is president of Grab Your Wallet Alliance, a 501c4 nonprofit. She has been credited with organizing several highly successful consumer actions.


Shannon has been profiled by The New York Times, The Washington Post, and The Chicago Tribune. Her television appearances include ABC's Nightline, NBC News, CNN, and MSNBC.

Shannon's public speaking engagements have included San Francisco's International Women's Day celebration, The 3% Conference, Personal Democracy Forum, and Joyous Persistence, an event that featured Elizabeth Warren and Joy Reid.

In 2017 she was an official delegate to the UN Commission on the Status of Women.


Shannon is a former brand and digital strategist. In her previous career, she worked with an array of consumer brands, tech companies, and nonprofit organizations. 

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"Tiffany and other luxury companies have stepped away from deals with the former president’s organization, but not Gucci." (New York Times, February 2021 

"Trump's leaving office now — and businesses are leaving him. Can his toxic brand survive?" (NBC News, January 2021) 


"Why T-Shirts Promoting the Capitol Riot Are Still Available Online" (New York Times, January 2021) 


"When Boycotts Work: Co-Opting a Brand for Bad Intentions" (Triple Pundit; June 2020)

"New database aims to expose companies that make employees arbitrate sexual harassment claims" (Washington Post, Feb 2020) 


"Why forced arbitration clauses are a huge red flag for women at work" (Quartz, Sept 2019)

Which Silicon Valley companies force workers to give up their right to sue over sexual harassment?" (Silicon Valley Biz Journal, Sept 2019)


"More US firms than ever get transparent over political spending, study finds" (Guardian, Oct 2019)

"When Brand Trump Met Brand Vuitton" (New York Times, Oct 2019)

"Nicolas Ghesquière, Poster Boy for Fashion-Against-Trump" (New York Times, Oct 2019)

"Trump's Vuitton visit stirs discord at the brand as designer hits out" (Reuters, Oct 2019)

"Trump praised Louis Vuitton during a factory visit. A designer there called him ‘a joke’" (Washington Post, Oct 2019)

"Louis Vuitton Faces Boycott Threat After Trump Visits Factory" (Business of Fashion, Oct 2019)

"Why I'm Leaving Soul Cycle After 7 Years" (Vogue, Aug 2019)

"Equinox could experience lasting damage from the anti-Trump boycott" (Marketwatch, Aug 2019)

"Fitness chains SoulCycle and Equinox in Trump storm" (BBC, Aug 2019)

"Billionaire SoulCycle Owner is Throwing a Trump Fundraiser and People are Pissed" (Vanity Fair, Aug 2019)

"SoulCycle, Equinox face boycott calls over investor's Trump fundraiser" (Reuters, Aug 2019)

"The Resistance comes for Equinox, SoulCycle and their billionaire owner" (Washington Post, Aug 2019)

"Equinox, Trump, and the Embarrassment of Being a Consumer in 2019" (Vanity Fair, Aug 2019)

"SoulCycle hit with Bay Area-fueled backlash over chairman’s Trump fundraiser: ‘A lot of women are going to be outraged’" (Mercury News, Aug 2019)

"Here's What It Takes For A Boycott To Work" (Huffington Post, Aug 2019)

"The Wayfair Walkout and the Rise of Activist Capitalism" (Fortune, July 2019)

"As Wayfair Workers Protest Migrant Detention, the Specter of a Consumer Boycott Rises" (New York Times, June 2019)

"Social Media Influencers Tell Tech: Do Better" (San Francicso Chronicle, March 18 2019)

"The Fight for House Speaker Explodes into Nat'l Political Campaign" (Washington Post, Nov 2018)

"These Consumer Advocates Successfully Boycotted Ivanka Trump. Now they’re Turning to the Ballot." (Oct 2018)

"Twitter Permanently Bans Alex Jones and Infowars" (Adweek, Sept 2018)

"Twitter permanently suspends Infowars and Alex Jones" (The Verge, Sept 2018)

"Block a Thousand Twitter Advertisers at Once" (Lifehacker, Sept 2018)

"How to Protest Alex Jones on Twitter by Blocking Fortune 500 Companies" (Observer, Aug 2018)

"Twitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the Platform to Remove Alex Jones" (Adweek, Aug 2018)

"A new protest is organizing to get Alex Jones booted off of Twitter" (Mashable, Aug 2018)

"The #GrabYourWallet Co-Founder is Mobilizing Thousands Against Twitter Over its Alex Jones Policy" (Mic, Aug 2018)


Pre-August 2018 press for GYW can be found here.

Photo by on Unsplash

© 2021 Grab Your Wallet Alliance

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